An Independent Renaissance? We say Yes!

An Independent Renaissance? We say Yes!

Chris McGurk is the CEO of Cinedigm, and talks about the 7 Signs of the Renaissance.  Before he talks of about the seven signs he discusses the world of independent film is coming to an end.   Industry leaders keep saying, “That the sky is falling, the sky is falling.”  But really it’s not.  For years every time there is a change in the film industry they think it is the end of movies.  When television came about industry heads thought that television would bring studio movies to an end.  The on set of VHS and DVD’s and now digital downloads are also create yet another down spiral of movies and independent films, or so they say.  McGurk says there, “Is a cinematic forest that is filled with opportunities.”

With the seven signs of the renaissance there is a message of hope.  Independent films are passionate at making movies and they challenge us to think.  Independent films meet a tremendous need.  They supply a steady stream of talent.

The seven signs are number on; production cost with today’s equipment anyone can make a high quality studio like film.  Number two, distribution revolution (digital).  Digital is our friend.  In 2008 only 6% of theaters where digital, it is expected that by 2013 that 90% of theaters will be digital.  Digital movies are cheaper to make.  Creative distribution strategies are now required to meet the demand.  Think of some of the ways movies are distributed nowadays, such as Amazon, iPad and Kindle to name a few.

Number three; big talent is into small independent films because actors like to take on a challenge.  Independent films also attract the likes of famous directors and screenwriters.  Number four; Exhibitors want independent films.  They want it, “like air.”  Number five; narrow casting.  It modifies expectations of filmmakers.

Number six; targeted marketing.  Once you narrow cast into a theater to make the right people aware.  Social media is our future; sites like Facebook target the message more effectively.  Number seven; more dollars, commerce and art.  Because more commerce equals more art.  Film is the most expensive form of art.  Most artists have their canvas and go to a secluded place and paint or draw.  With film you need the collaboration of many people and equipment.

So to break it down, independent film is cheaper, easier to distribute, bigger stars, distribution demand, narrow cast and targeted market.  When it comes down to it, “people love the movies.”  Emotions for movies run high, people love it or hate it.  Cinema history will repeat itself.

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