Artist Managers

Some could say that “artist look to the manager to take the chaos of a perspective career and organize it into the prospect of success.”  ~Paul Allen

Managers are involved in counseling artist on issues connected to their careers.  Traditionally, mangers focus of shopping for record deals for their clients, and then help them circumnavigate through the deals and more.  In todays, time the role of a manger has progressed into a much more hands-on method.  They help clients reach fans directly and assist clients in running their own recording, publishing, merchandising and performing or touring.  Most mangers are in the area of sponsorship, branding, merchandising and/or licensing. 

Like a lot of things in the music industry, the role of an artist management is changing.  Artist managers must understand their role is business development.  It’s more them just getting their artist signed, rather they should be developing and unlocking value for their brands, basically business development.  Due to the fact, that most managers do not have the proper business training. 

There is so much that an artist manger has to do.  The most important role in shaping their career and keeping the artist frantic lives running smoothly.  The more knowledge the artist manager has the better the manger will be.  A manager should know and have contacts at record label’s, publishing companies, booking agencies, promotion services and publicist agencies.  A manger will also need to communicate with people who provide technical services. 

A manger may make suggestions for enhancements inn a recording or help with instrumental characteristics of the music.  In general they supervise the creative process.  That can mean getting the band together for practice and assessing material the band makes.  As said before an artist manger needs to be a businessperson who has organizational skills.  The manger will have to work with publicists to invent the artist image.