I enjoy making
films, but one aspect that has pleged me for some time is, how do I distribute
the film after it is made? As Jerome Courshon of The Wrap says, "film distribution isn't a sexy subject." He's right, it isn't. It is the one issue that directors and
prducers avoid untill the last possible moment. Distrbution only becomes
"sexy" when you get the "big fat check."
So the
question is, "how can you achieve succesful distrbution when you don’t get
offered that multi-million-dollar deal?”
According to Courshon there are three aspects to distrbution. Number 1 is take the film to all major
markets. You want to explte each market,
theatrical, Blu-ray/DVD, VOD, internet, foreign, and television. You want to start with the thearters and work
your way down. Something independent
filmmakers are doing is skipping markets and going right to the internet and
that is a mistake.
Number 2 split
the rights up among more then one company.
When making deals split up the right to your film among more then one company. This is a stagtagy they have been using since
that late 90’s. What you do is make a
deal with one company for Blu-ray/DVD and so on. What ever you do don’t make an “all rights”
deal. It could kill you, unless you are
getting a big check in advance. Number 3
be aware of what has happened with other online platforms in the past two
years, “and leverage this maturing market correctly.” You need to undestand the history of digital
distrbution.
If when you go
to distribuate your film and hold these three principals to heart and take the
correct actions, there is no reason you will not see a return on your
film. When excuting these steps don’t be
lazy or avoid learning and understand your target market. You can see real results using this approch.
Source http://www.thewrap.com/movies/blog-post/road-distributing-your-film-not-hard-you-think-114136
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