Instruction Not Included Indie Film Markers

As the article found in Forbes states, “if your white and speak English you probably didn’t even know,” Instruction Not Included existed.  This is a Spanish film about a playboy who finds himself with a baby and enjoys fatherhood.  Instruction Not Included made 8 million at the box office and 20 million total.

 

Now, that’s not a ton of money by major Hollywood film standards, but it’s a big deal achievement because Latino cast is featured and it is mostly in Spanish.  Instruction Not Included is not some artsy film, it stars Eugenio Derbez who is no only a big star in Mexico, but is a hit with Latino American audiences.  The studio hit the ground running with the marketing campaign with television spots, press tours and billboards, to name a few.

However, if you don’t watch Spanish television you missed the hype.  Millions of people watched this movie and now it’s on the way to making a nice little profit.

Forbes estimated back in 2012 that the American Latino market is worth about 1 trillion.  There are many American companies that are reaching out to the Latino market but “their efforts are still a work in progress.” 

Pantelion Films, who produced Instruction Not Included have a hit formula on their hands when it comes to marketing to the Latino population.  What the studio is doing is targeting a smaller niche market.  This makes me think what other niche markets are out there?  Is it possible for small independent studios to find a niche market of their own and capitalize on it? 

I know I am asking more questions then giving answers, however I feel the resolution is a resounding YES!  Come on indie filmmakers find that market.  I know it’s out there and capitalize on it.  You just have too beat me too it…