Saturday, November 30, 2013

Business Plans with Kevin Geiger and Kathleen Kennedy


Kevin Geiger is an artist and film producer.  He is known for works such as “Reign of Fire, Species and Chicken Little.”  He has become as instructor on the methodology and the business of feature films.  One point that Geiger makes is that organization is a key point in developing a company.

Geiger has not been very active in terms of IMDb since he debuted as the producer of “Roads to Home.”  He has had a very dynamic career in the film business.  In 1995 he did computer animation work on the film “Species”” and digital artist on “Reign of Fire.”  He has had a good work history as CG supervisor at Walt Disney.  In 2009 he co-founded a small animation company named Magic Dumpling.

Geiger has a four part video lecture on YouTube about independent film business plans.  After watching said videos I took away from them these points…



The most important point that I came away from these videos is that as creative people we always have our creative pitch and it is wonderful, but don’t’ forget that you have to have an equally impressive business side of the pitch. 

He then talked a lot about the business side of the business plan.  When developing your funding pitch you need to have an accountant.  They want to know how they are going to get their money back and how you are spending the money they are going to give you.  He suggested to get an advisory team and to pick carefully and to not pay them because then their advice becomes tainted.  Which I thought was a very interesting point to take into consideration.  

He also talked about your investor pitch and that if you cannot do it in ten slides then you don’t know what you are talking about.  As he says “boom, boom, boom and then your done.  As anyone creating a business plan knows or should know there is a lot of preparation involved and you need to spend time on it to do it right and then do not deviate from that plan, unless things are not working out then to reassess your plan.

He then talked about the research part of the plan.  Ask the question, how will pay to see this movie and are they going to so.  Do research on about 5-6 other relatable movies and see how much they make and other similarities to your film.   

Lets change gears here a little from the business side to the creative side and talk about Kathleen Kennedy.  She is an American film producer whose net values is about $150 million.  She was born in California and went to San Diego State University and majored in telecommunications and film.  She started working at a local television station and worked her way up to production coordinator.  After which she produced a talk show and then moved to Los Angeles to do more work in film.  Her first job was a secretary position with Steven Spielberg.  She quickly moved to the production end of film.  She then co-produced “Poltergeist” and was then the primary producer on “E.T.” and the “Indiana Jones” series.  Since than she has gone on to produce a number of “high profile projects” such as the very first “Jurassic Park” and “Schindler’s List.”  She then formed her own production company, but moved on to co-chair Lucasfilm, Ltd.  She is now the president of Lucasfilm, Ltd. 

In an interview with Hollywood TV she talks about the business of film in Hollywood.  She talks about how to be successful you have to protect your characters and allow them to grow.  When she is looking at a movie to produce the thing that she looks at are great characters that have a hopeful message that instills values.  She also likes personal and dramatic films.  She also says that film markers need to take responsibility in what they make.  You also need to have a steady stream of product and to always be a part of the hiring process.  Her last piece of advice was to be honest with yourself and have strong values. 


    

Saturday, November 16, 2013

Instruction Not Included Indie Film Markers


As the article found in Forbes states, “if your white and speak English you probably didn’t even know,” Instruction Not Included existed.  This is a Spanish film about a playboy who finds himself with a baby and enjoys fatherhood.  Instruction Not Included made 8 million at the box office and 20 million total.

 
Now, that’s not a ton of money by major Hollywood film standards, but it’s a big deal achievement because Latino cast is featured and it is mostly in Spanish.  Instruction Not Included is not some artsy film, it stars Eugenio Derbez who is no only a big star in Mexico, but is a hit with Latino American audiences.  The studio hit the ground running with the marketing campaign with television spots, press tours and billboards, to name a few.

However, if you don’t watch Spanish television you missed the hype.  Millions of people watched this movie and now it’s on the way to making a nice little profit.

Forbes estimated back in 2012 that the American Latino market is worth about 1 trillion.  There are many American companies that are reaching out to the Latino market but “their efforts are still a work in progress.” 


Pantelion Films, who produced Instruction Not Included have a hit formula on their hands when it comes to marketing to the Latino population.  What the studio is doing is targeting a smaller niche market.  This makes me think what other niche markets are out there?  Is it possible for small independent studios to find a niche market of their own and capitalize on it? 

I know I am asking more questions then giving answers, however I feel the resolution is a resounding YES!  Come on indie filmmakers find that market.  I know it’s out there and capitalize on it.  You just have too beat me too it…

Friday, November 1, 2013

Slated.com


For the independent filmmaker, having the money to make our aspirations come true on the screen, most likely means finding a financer.  Well, I came across this website called Slated.com that matches filmmakers and investors.  This could really be handy for a lot of us.  I am not saying that there are investor just standing in line waiting to hand you money.  You still have to dazzle someone.  However, they have a lot of investors that are willing to take a look at a well prepared package. 

There is an investment community out there that exemplifies millions of dollars.  Now, not all of it is ear marked for films, but some of the money is.  Slated offers a wide range of individual’s, film financiers or large financial institutions. So how Slated works is, your profile is distributed to financiers looking for a film like yours.  Slated uses technology to put your movies out there to a responsive audience.



Let’s face it, us in the independent film industry done have what they call a “bankable” name, so we are stuck building off the reputations of others.  There is a lot we need to do when making a film, find talent, sales agent, industry support and lastly distribution.  Slated goes deeper then just financing.  They help get your film notice by having “sales agents, packaging companies, talent, festival scouts, to name a few.”

They go a step further, they review your project and will “work with you to enhance the market suitability and industry prospects.”  Slated uses it’s team to “keep investors and the industry” apprised for your progress.  Sometimes it is hard to get your film the recognition it deserves until you get that A-list actor or what not, so investors are notified and that may be just what you need to get the investor you need. 

I encourage all of you too check out Slated.com, it may be a valuable resource for your film. 

Sunday, September 22, 2013

Hannah M. Frank Resume

Hannah Frank, Graphic Designer, Photography, Full Sail University, Saginaw Valley University, Kirtland Community College
 
Southgate MI, 48195 
734.250.2397 
hannahmdesigns@hotmail.com
www.Coroflot.com/HannahM 

Education:
Full Sail University, Winter Park, FL
Master of Business Entertainment 2012-2013
 
Saginaw Valley State University, University Center, MI
Bachelor of Fine Arts: Emphasis in Graphic Design and Marketing Recognized on Dean’s List; Christmas Trim Shop 2001 to 2005 

Kirtland Community College, Roscommon, MI  
Art and General Education 1997 to 2001 

Experience:
Freelance Graphic Designer, 2005 to Present
Design concepts and execution of corporate identity, posters, advertisements, promotional materials and print services for local and regional businesses and organizations completed within budget and on time; Provide custom photography services, including on site wedding photos 

Save My Home USA, Madison Heights, MI
Loan Modification Processor 04/2009 - 09/2009
Worked with customers to determine the best path to either resolve foreclosure, or mitigate the effects of foreclosure; Helped clients determine the appropriate strategies to help them keep their property and to get back on track. Assisted in dealing with many different lenders, provided information on avoiding scams that may cause clients to lose their home and explain how to avoid predatory lending 

Office Central Office Supply Store, West Branch, MI
Graphic Designer and Sales 2005 to 2008
Design concepts and execution of advertisements, identity, brochures, posters, promotional materials and invitations; Assisted with design of business website and maintained website; Customized logo and letterhead for local transportation authority; Assisted in marketing company and events to the public; Operated high speed copy machines, large format printer, Risograph and binding machines; Provided stellar customer service; Managed inventory, purchasing and trained newly hired 

Kirtland Community College, Roscommon, MI
Student Worker 1999 to 2001
Print Shop, Educational Technology Department and Library
Operated copy machines, printing press and binding machines; Designed fliers for Educational Technology Department;Website design 


Volunteer Work:
West Branch Creative Arts Association, West Branch, MI  
Designer May 2008 to October 2008 

Design and Technical Skills:
Adobe PhotoShop, Illustrator, InDesign, Flash, CorelDraw, QuarkXpress, Microsoft Word, Excel and Power- Point, JavaScript, HTML and XHTML; Proficient with MAC and PC platforms; Thorough and meticulous; Able to work under pressure and stick to a deadline; Capable of doing a wide range of styles; Photo retouching and manipulation; Excellent knowledge of design and typography; copy and binding machines, large format printer; screen printing; multi-line telephone 

Sunday, September 8, 2013

Distrbution for the Independent Filmmarker


I enjoy making films, but one aspect that has pleged me for some time is, how do I distribute the film after it is made?  As Jerome Courshon of The Wrap says, "film distribution isn't a sexy subject."  He's right, it isn't.  It is the one issue that directors and prducers avoid untill the last possible moment. Distrbution only becomes "sexy" when you get the "big fat check."

 
So the question is, "how can you achieve succesful distrbution when you don’t get offered that multi-million-dollar deal?”  According to Courshon there are three aspects to distrbution.  Number 1 is take the film to all major markets.  You want to explte each market, theatrical, Blu-ray/DVD, VOD, internet, foreign, and television.  You want to start with the thearters and work your way down.  Something independent filmmakers are doing is skipping markets and going right to the internet and that is a mistake.

Number 2 split the rights up among more then one company.  When making deals split up the right to your film among more then one company.  This is a stagtagy they have been using since that late 90’s.  What you do is make a deal with one company for Blu-ray/DVD and so on.  What ever you do don’t make an “all rights” deal.  It could kill you, unless you are getting a big check in advance.  Number 3 be aware of what has happened with other online platforms in the past two years, “and leverage this maturing market correctly.”  You need to undestand the history of digital distrbution.

If when you go to distribuate your film and hold these three principals to heart and take the correct actions, there is no reason you will not see a return on your film.  When excuting these steps don’t be lazy or avoid learning and understand your target market.  You can see real results using this approch. 



Sunday, August 25, 2013

Crowdfunding



Lately film industry people are using crowdfunding sites to raise money for their film endeavors.  In exchange for money you donate, they will give you an autographed postcard or in the case of Spike Lee he will take you out for dinner and to a Knicks game, depending on how much you donate.  One thing Hollywood people can’t do is give you royalties on the movie if it hits big.  Well that is about to change.  Obama put through a law in April of 2012 to make “equity crowdfunding."  This is an attempt to help the depression like era that we live in. 

There are a lot of crowdfunding sites out there like Kickstarter, probably the more popular or at least one of the first.  Well, Kickstarter has no plans to start equity crowdfunding, but there are some sites like Indiegogo who does have plans to start equity crowdfunding and they will have some competition with other sites.  There are a lot of rules and regulations that go into this new law.  Such as you have to have a $1 million dollar worth and your annual income has to be more then $200,000.  Which make for about 9 million American who qualify.  There are allowances for people who don’t make that much money. 

According to Jason Best, “it opens up access to a lot of capital for filmmakers.”  Think about all the people out there who want to make a film but can’t, well this is one way that they can. So even with all these new limitations that Obama put in to effect there should still be about $4 million going to filmmakers in the next four years.  That is a nice chunk of change.   You may not know this but in the US there is about $30 trillion dollars in savings and investments, so if crowdfunding can get 1%, that translates into $300 billion and that may friends is a lot of money.


Film Distribution


A question that is probably on the minds of a lot of filmmakers, is after I make my film, how do I distribute it?  Good Question.   There are a few options.  You could get an agent, self-publish it, film festivals, try to get a network to distribute it or try to get a distribution company like Lionsgate to distribute it.  But what is your best option? 

The first option is an agent.  You have to convince them that you have a good enough idea and that they should try to sell it for you.  You can then always send your film to a film festival in hopes that it gets picked up and wins some awards.  The nice thing about film festivals is there are a lot of industry people who see it and may want to help you distribute it. 

One popular avenue is self-publishing.  There are many sites out there that offer services for you to self-publish.  One in particular is Createaspace.com, they make it so your public can buy a DVD or download your movie.  However there a lot of questions that you need to ask yourself and the list is long.  For starters, do you keep the copyright?  When do you get the royalty checks?  Can you use more then one self-publishing company?  These are some and I mean some of the question you need to ask yourself. 

One of the more involved avenues is distribution through a company like Lionsgate or a television network.  However there is a lot to consider, such as profit sharing.  How much are you willing to give up.  The question beg another response, can you do better on your own?  A studio such as Lionsgate has the money to promote your film and can distribute to a wider audience.  So there is a lot you need to take into consideration when it comes to what avenue will work best for your film.