Product Management

What’s the secret to building products people want to buy?  Well, first you should understand what product management is.  In a few words product management is building, helping, simplifying, collaborating - (sometimes) crying and leading.  So weather you are shipping websites or watches the goal of product management are the same, “helping a team build a products that’s loved by the company,” says HunterWalk, former director of product management at Google.

There are questions you have to answer like who is also making you product, who is buying you product and what are their needs.  So you need to spend more time on sales and marketing.  Hard marketing are activities that engage the customers.  Hard marketing is the essence of what product management is.

“Product management becomes critical when your prospective customers need you to sell them more then one thing in order to become paying customers,” says Alan Ying of Growth Factor.  It’s hard to do product management well, because executing product management takes such organizational tactics “that good intentions almost never make it out the other side intact,” continues Ying.

Product management is successful when a team, one team that reports to one leader this team must work with sales people, support staff, developers, business developers, accounting, legal and marketing.  When a company starts out product management is mostly performed by the founder, because he or she has the strongest product vision.  As the company grows so should the product vision.

So by being the founder of your product start becoming a whole Product Manager.  Start thinking end to end.  Learn everything for the sake of your product and then do everything for the sake of your product, because it’s your baby.  Don’t expect others to raise it for you.  So as it has been said, suck it up.  That’s right suck it up and do your job really well.